Catherine Wei

Catherine is an MBA candidate at Columbia Business School, where she is a Feldberg Fellow and a Forté Fellow. Prior to attending CBS, Catherine was a Senior Ad Measurement Lead at Roku, where she led ad effectiveness research studies for streaming TV campaigns.

In her role, Catherine oversaw measurement strategy for financial advertisers and produced the company’s first thought leadership on the beloved Roku City screensaver. She also managed industry research partnerships with ad agencies and vendors and spearheaded several go-to-market launches of new measurement solutions for the ad sales business.

Outside of work, Catherine previously served as President of TAP-Boston, a 501(c)(3) non-profit aimed at connecting Taiwanese American professionals in the Greater Boston area with mentorship, leadership, and community. During her tenure, Catherine cultivated new local partnerships to expand TAP’s community outreach.

Catherine graduated magna cum laude from Cornell University with a B.S. in Applied Economics and Management. In her free time, she enjoys playing tennis and board games, exploring new bakeries, and watching reality TV/rom-coms.